Course Description
A step-by-step guide to launching a successful Crowdfunding campaign.

Cathryn Lavery
Course curriculum
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1
Welcome
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0.1: Welcome to the course
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0.2: How to join the community
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0.3: What you will learn (Course Overview)
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0.4: How to contact support
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0.5 Mindset Prep
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90 Day Launch Plan
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2
1: INTRODUCTION
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1.1: Crowdfunding; What and Why?
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1.2: Crowdfunding Platforms; The Deets
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1.3 Which model of crowdfunding will you be following?
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1.4: Kickstarter Vs Indiegogo
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// ASSESSMENT // Choosing your Platform
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3
2: CROWDFUND FOUNDATION
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2.0 The Foundation
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2.1: The Goldilocks Funding Goal
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2.2: Knowing Your Costs; The Essentials
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2.3: How to set your minimum funding goal
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[WORKSHEET] Minimum Funding Goal
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2.4: Make or Break Rewards
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[WORKSHEET] Rewards Audit
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2.5: Creating your Reward Structure
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[WORKSHEET] Your Rewards
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2.6: How to Price Your Rewards
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[WORKSHEET] Pricing Toolkit
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2.7: Picking a Launch Date and Campaign Duration
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2.8: Creating a Shipping Plan
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2.9: Putting a Team Together
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// ASSESSMENT // The Foundation Checklist
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4
3: PITCH PERFECT
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3.1: Creating your Customer Avatar
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[WORKSHEET] Customer Avatar
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3.2: The Project Title Formula
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[WORKSHEET] Naming Formulas
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3.3: How to Choose your Project Image
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3.4: Creating the Perfect Product Page
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3.5: Do you need a video?
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3.6: The QVC Formula
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3.7: The Psychological Triggers for Crowdfunding success
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[WORKSHEET] Psychological Triggers
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3.8: Writing a video script that converts
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[SWIPE SCRIPT] SELF Journal - Kickstarter script
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[SWIPE SCRIPT] Oculus Rift - VideoScript
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[SWIPE SCRIPT] Satchel & Page - Leather Bags Guaranteed For Life
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[SWIPE SCRIPT] SELF Journal - Kickstarter script 2
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[SWIPE SCRIPT] The Micro: The First Truly Consumer 3D Printer
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[SWIPE SCRIPT] The Roost Laptop Stand - video script
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[SWIPE SCRIPT] Trunkster: Zipperless Luggage with GPS + Battery + Scale
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3.9: Creating the video framework
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3.10: Deconstructing the blueprint
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3.11: How to find your videographer
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3.12: Pull Yourself Together, Man!
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// ASSESSMENT // Finalizing your Pitch
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5
4: PRELAUNCH
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INTRODUCTION
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4.1: Setting up an Email List
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4.2: Get Your First 100 Subscribers
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[WORKSHEET] First 100 Subscribers List
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4.3: Setting up a Landing Page
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4.4: Build your list FAST with a viral giveaway
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4.5: Promote your Giveaway - How and Where
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[SWIPE SCRIPT] Giveaway Outreach Scripts
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4.6: Creating your Media List
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4.7: How to reach out to Media list/Influencers
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[WORKSHEET] Crowdfunding Media List
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4.8: Affiliates: How to find and work with them
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4.9: How To Go Viral; Creating a Sharing Economy
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4.10: Setting up Google Analytics
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// ASSESSMENT // 4.11: 7-Day Prelaunch Checklist
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6
5: LAUNCH
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INTRODUCTION
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5.1: Build a Tribe; How to Engage your Backers
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5.2: Cross Promotions: Part 1
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[WORKSHEET] Cross Promotion
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5.3: Cross Promotions: Part 2
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5.4: How to decide and set up Stretch Goals
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5.5: Beating the Mid-Campaign Slump
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5.6: Prepare for Pre-Orders
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5.7: Final 48 Hours
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7
6: POST-CROWDFUNDING CAMPAIGN
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6.1: 24 Hours Post-Campaign
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6.2: Shipping & Fulfillment
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6.3: How Many Units should you order?
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[WORKSHEET] Unit Manufacturing Calculator
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6.4: Backer Support & Refunds
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6.5: Sending the Backer Survey
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6.6: Setting Up your Online Store
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[WORKSHEET] Crowdfunding Video Worksheet
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8
Assets - Product Sourcing
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[WORKSHEET] Manufacturer Shortlist
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[SWIPE SCRIPT] Manufacturer Templates
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Shipping Terms
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[WORKSHEET] Supplier Quote Analysis
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9
Assets - Other
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[WORKSHEET] Content Calendar
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[WORKSHEET] Problem Agitate Solve
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Successful Project Info
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10
Advanced Training
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Facebook Ads Masterclass with Allen Brouwer
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FZTF FB Ads Masterclass SOP
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Product Sourcing Masterclass
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Pricing options
Explain how different pricing options might be valuable to different segments of your audience.
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$449.00
Regular price
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6 x $99.00
Monthly