Course Description

A step-by-step guide to launching a successful Crowdfunding campaign.

Cathryn Lavery

Course curriculum

  • 1

    Welcome

    • 0.1: Welcome to the course

    • 0.2: How to join the community

    • 0.3: What you will learn (Course Overview)

    • 0.4: How to contact support

    • 0.5 Mindset Prep

    • 90 Day Launch Plan

  • 2

    1: INTRODUCTION

    • 1.1: Crowdfunding; What and Why?

    • 1.2: Crowdfunding Platforms; The Deets

    • 1.3 ​Which model of crowdfunding will you be following?​

    • 1.4: Kickstarter Vs Indiegogo

    • // ASSESSMENT // Choosing your Platform

  • 3

    2: CROWDFUND FOUNDATION

    • 2.0 The Foundation

    • 2.1: The Goldilocks Funding Goal

    • 2.2: Knowing Your Costs; The Essentials

    • 2.3: How to set your minimum funding goal

    • [WORKSHEET] Minimum Funding Goal

    • 2.4: Make or Break Rewards

    • [WORKSHEET] Rewards Audit

    • 2.5: Creating your Reward Structure

    • [WORKSHEET] Your Rewards

    • 2.6: How to Price Your Rewards

    • [WORKSHEET] Pricing Toolkit

    • 2.7: Picking a Launch Date and Campaign Duration

    • 2.8: Creating a Shipping Plan

    • 2.9: Putting a Team Together

    • // ASSESSMENT // The Foundation Checklist

  • 4

    3: PITCH PERFECT

    • 3.1: Creating your Customer Avatar

    • [WORKSHEET] Customer Avatar

    • 3.2: The Project Title Formula

    • [WORKSHEET] Naming Formulas

    • 3.3: How to Choose your Project Image

    • 3.4: Creating the Perfect Product Page

    • 3.5: Do you need a video?

    • 3.6: The QVC Formula

    • 3.7: The Psychological Triggers for Crowdfunding success

    • [WORKSHEET] Psychological Triggers

    • 3.8: Writing a video script that converts

    • [SWIPE SCRIPT] SELF Journal - Kickstarter script

    • [SWIPE SCRIPT] Oculus Rift - VideoScript

    • [SWIPE SCRIPT] Satchel & Page - Leather Bags Guaranteed For Life

    • [SWIPE SCRIPT] SELF Journal - Kickstarter script 2

    • [SWIPE SCRIPT] The Micro: The First Truly Consumer 3D Printer

    • [SWIPE SCRIPT] The Roost Laptop Stand - video script

    • [SWIPE SCRIPT] Trunkster: Zipperless Luggage with GPS + Battery + Scale

    • 3.9: Creating the video framework

    • 3.10: Deconstructing the blueprint

    • 3.11: How to find your videographer

    • 3.12: Pull Yourself Together, Man!

    • // ASSESSMENT // Finalizing your Pitch

  • 5

    4: PRELAUNCH

    • INTRODUCTION

    • 4.1: Setting up an Email List

    • 4.2: Get Your First 100 Subscribers

    • [WORKSHEET] First 100 Subscribers List

    • 4.3: Setting up a Landing Page

    • 4.4: Build your list FAST with a viral giveaway

    • 4.5: Promote your Giveaway - How and Where

    • [SWIPE SCRIPT] Giveaway Outreach Scripts

    • 4.6: Creating your Media List

    • 4.7: How to reach out to Media list/Influencers

    • [WORKSHEET] Crowdfunding Media List

    • 4.8: Affiliates: How to find and work with them

    • 4.9: How To Go Viral; Creating a Sharing Economy

    • 4.10: Setting up Google Analytics

    • // ASSESSMENT // 4.11: 7-Day Prelaunch Checklist

  • 6

    5: LAUNCH

    • INTRODUCTION

    • 5.1: Build a Tribe; How to Engage your Backers

    • 5.2: Cross Promotions: Part 1

    • [WORKSHEET] Cross Promotion

    • 5.3: Cross Promotions: Part 2

    • 5.4: How to decide and set up Stretch Goals

    • 5.5: Beating the Mid-Campaign Slump

    • 5.6: Prepare for Pre-Orders

    • 5.7: Final 48 Hours

  • 7

    6: POST-CROWDFUNDING CAMPAIGN

    • 6.1: 24 Hours Post-Campaign

    • 6.2: Shipping & Fulfillment

    • 6.3: How Many Units should you order?

    • [WORKSHEET] Unit Manufacturing Calculator

    • 6.4: Backer Support & Refunds

    • 6.5: Sending the Backer Survey

    • 6.6: Setting Up your Online Store

    • [WORKSHEET] Crowdfunding Video Worksheet

  • 8

    Assets - Product Sourcing

    • [WORKSHEET] Manufacturer Shortlist

    • [SWIPE SCRIPT] Manufacturer Templates

    • Shipping Terms

    • [WORKSHEET] Supplier Quote Analysis

  • 9

    Assets - Other

    • [WORKSHEET] Content Calendar

    • [WORKSHEET] Problem Agitate Solve

    • Successful Project Info

  • 10

    Advanced Training

    • Facebook Ads Masterclass with Allen Brouwer

    • FZTF FB Ads Masterclass SOP

    • Product Sourcing Masterclass

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.